People looking in from the outside don’t seem to understand what’s happening.
I experienced this for the first time in the sales company I used to work for; Lead Forensics – granted it was on a far smaller (and more material) scale than what I’m striving for now. But at the end of every sales quarter, there’d be all-expenses-paid incentives for the top sales people to places like Miami, Vegas, Thailand, Ibiza etc.
After I started getting good and I was closing enough deals to be in the running, I started to develop a laser focus throughout the whole quarter on winning those incentives.
As it got to the last few days of the quarter, I’d get more and more lethally effective. And then quarter after quarter, I’d come from nowhere on the final day of the month and close off so many deals that I’d knock off the leader in (sometimes) literally the last few minutes of the sales quarter.
So why am I telling you this?
Because you can manufacture this state!
It all comes from a burning sense of purpose. A total clarity on where you’re going to, and an attitude of truly doing whatever it takes to get there.
Most people’s version of “whatever it takes” actually has a threshold. On the subject of building a business for example, they’ll do “whatever it takes” until the money they have to invest goes above their comfort zone, or until they have to push themselves up to a certain point and it becomes too hard and they give up, or until they get too uncomfortable and fearful.
There’s a ceiling. It’s conditional.
So when you get clear about what you want, and more importantly why you want it… if you then go into making that thing happen with a philosophy of whatever it takes… the harder you get challenged the more lethally effective you’ll start to become.
- They tap into a crystal clear sense of their purpose, their why.
- They develop a burning desire to make it happen no matter what and make it more important to them than anything else.
- And then they take immediate action and go into it with the attitude of whatever… it… takes.